The 2016 election cycle has been unlike any other one we've ever seen before in the United States. One of the many reasons is the heavy reliance on social media among candidates, sitting Members and constituents when engaging in political discussion. Chances are, the emergence of social media as a major platform in politics is not news to you or your communications team. With that said, the numbers are quite striking when we look at the power of sharing, online credibility, and how Congressional staff view the effectiveness of social media. Here are six statistics that illustrate the increasingly important presence of social media in politics.
1. 92% of voting age Americans have at least one social media account.
Social media use among Americans 65+ years of age has more than tripled since 2010.
2. 40% of voting age Americans share political content on a daily or weekly basis.
This is in comparison to 54% of voting age Americans who share any type of content on a daily/weekly basis.
3. 57% of Americans trust their friends most for political information on social media.
Only 41% of social media users in America trust political information coming directly from a Member or candidate.
4. 36% of American social media users trust traditional news outlets for political information on social media.
18% of Americans say they distrust political news from traditional outlets.
5. 76% of Congressional staffers say social media makes a positive impact in constituents' ability to have real, meaningful interactions with the Member.
What's more, 70% of Congressional staffers think social media has made Members more accountable to their constituents.
6. 72% of Congressional staffers believe social media allows their office to reach people they could not otherwise connect with.
This figure is especially interesting in an election year when first-time voters are expected to play a crucial role in races across the country.
If your office uses IQ, you already know that our CRM platform is the only solution on the Hill that integrates with Facebook, Twitter, Instagram, YouTube and Flickr. In fact, we're the only CRM on the Hill that integrates with any social media channels. If you're using another CRM, you may not be capturing these crucial interactions. Contact us to learn more about how IQ allows you to capture, track, analyze and respond to social media communications.