5 Things IQ Can Do Besides Mail (Part 1)

Here are 5 examples of the ways IQ is meeting the needs of government offices and agencies across the country.

July 24, 2019

As the leading CRM in the pubic sector, IQ is an extremely flexible tool designed to fit the needs of a variety of government entities. On Capitol Hill, where we serve 65% of the U.S. Congress, IQ is widely known for its use as a correspondence management tool–storing, processing, and responding to countless of pieces of incoming mail from constituents daily. However, IQ also has a large footprint beyond Congress, currently being leveraged across the country in 50% of U.S. Governors' offices and more than 100 federal, state, and local government agencies. Serving this diverse clientele has allowed us to grow from a simple CRM to a comprehensive digital solution that can be customized to fit any organization's individual needs. Here are five examples of how IQ is meeting the needs of other offices or agencies and new ways it may be able to serve yours as well.

Understanding Social Media Analytics

These are the key terms you need to know.

June 27, 2019

It's so easy to get caught up in posting on social media regularly, that we often forget the most important part of maintaining a social media presence: tracking analytics. Although it may sound daunting, monitoring your social media analytics is actually easier than ever thanks to the IQ Social Media Center. Instead of logging into each of your office's social media accounts individually to record and compare analytics, IQ pulls all of that data for you--all you need to know is how to interpret your analytics. So, here are a few terms that every social media manager should know.

How to Generate Newsletter Opt-Ins for Your Office

Secrets to growing and maintaining engaged email lists

June 19, 2019

Have you ever spent hours crafting the perfect email or postal mail campaign only to review the analytics and be disappointed by its performance? Have you ever wondered why your communications efforts aren’t yielding more results? It’s a common problem on Capitol Hill, in the private sector, and everywhere in between. Every leader knows that even the most brilliant communications strategy is only as good as its audience.
Leidos DSI is proud to offer digital advertising to our clients as another Franking-approved way to engage with constituents. Our waste-free digital advertising offering uses three hyper-accurate targeting methods for offices to promote upcoming events, announce legislative priorities, advertise constituent services, and communicate with less-engaged constituents via programmatic digital display and video ads. Considered a form of "direct mail for digital," our new digital marketing tools are a great way to supplement your office's printed mailings, but with clear and measurable results.

How to Drive Traffic to Your Website

Four tips for increasing traffic to your Member or Committee website.

May 14, 2019

Thanks to everyone who made it to our Web Design Workshop last night! We hope you had a great time chatting with us about branding, social media, and web forms. If you weren't able to make it to the event or want to learn a little more, here are some tips for driving traffic to your website.

A Historical Look at Telephone Town Halls

How telephone town halls have remained a staple of elected officials despite ever-changing technology.

April 19, 2019

Since the time of the pilgrims, town halls have been a vital channel of communication between elected officials and their constituents. Despite ever-changing technology, the basic concept of town halls has permeated every chapter of American history. So let's take a look at the evolution of this crucial communication strategy, beginning with one of the most famous examples: FDR's "fireside chats."
It's been almost three months since the new Congress was sworn in, and most offices have been on the go since day one, especially Freshman offices. After an election with so much turnover, it can be easy to overlook the little things. However, it's important to take a moment to check in with your staff and your district office for a quick health check. Here are six reminders for Freshman offices as we make it to the 90-day mark of the 116th Congress.

Get Your Voter Data Imported Directly Into IQ

It's as easy as one, two, three!

March 25, 2019

The 2018 election brought some big political changes, making it more important than ever to update your voter data. When you buy your voter data through Leidos, you get the highest quality data input directly into your CRM. Our voter data providers meticulously sort through data to give you the most accurate and detailed product possible.

How IQ Texting Can Help You Engage with Your Constituents

A fast, easy, and accessible way to reach your constituents.

March 15, 2019

As an elected official, your office spends a lot of time communicating with constituents. Whether you're updating them on new legislation or asking them for support, there are a lot of ways to get in touch with your voters, such as enewsletters, virtual town halls, and social media. However, these modern technologies, like any technology, have their limitations. To receive emails and social media notifications, your residents must have a computer, laptop, smart phone, or other device as well as an internet connection. And, while telephone town halls are an effective way to bridge this technology gap, as landline users can also call in, this type of outreach still requires your constituents to take time out of their busy schedules to participate, which may not always be possible. So, what is the answer? How can Members reach their constituents in a way that is fast, easy, and accessible but also effective? Well, the answer is simple: IQ Text Messaging.