June 26, 2014
Across all major social media platforms, analytics show that posts with images attached are 93% more likely to generate engagement than text-only posts. As a Congressional Staff Member, you’re in a unique position to observe and share a truly special perspective of the legislative process at work. Most of your constituents will never have the chance to experience some of the things you see on a daily basis in your position. We believe sharing these unique experiences through images on your office’s social media channels is one of the best ways to generate engagement and help your Member connect with the people you serve.
Social media represents a great way to showcase a Member’s personality and demonstrate how they relate to their constituents on multiple levels. Instead of a photo of the Member speaking in front of a podium, why not post a pic of her playing with her dog? Rather than posting an image of the Member shaking hands in a rope line, what about posting a pic of him walking into his favorite pizza place on Capitol Hill? Small differences like these can be the difference in converting a constituent from a passive observer to a passionate supporter.
The IQ team understands the value of a creative, organized and consistent approach to your office’s social media efforts and that’s why we’re proud to offer total social media integration into IQ. Contact us today to learn more about how IQ can help optimize your social efforts.