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Unless you've been living in a very deep, very dark cave for the last few years, you're probably aware of the important role social media plays in today's political climate.  Interesting content,  a regular rhythm of posts and thoughtful, personalized interactions are just a few of the ways to generate productive engagement in your social communities.  However, when developing a social media strategy for a given period of time, the "who" and the "why" are considerations that are sometimes left on the back burner.  Recent studies by the Pew Research Center reveal some interesting results when we look at the demographics and motivations for connecting with government on social media.

 

WHO?
It's certainly not a shock to see Millennials at the top of the list with 90% of Americans aged 18-34 opting-in to political materials on social media.  More surprising are the figures for Generation X and the Baby Boomers.  With political opt-in numbers of 89% and 80% respectively, we learn that these two groups cannot be dismissed as afterthoughts when developing social strategies.

WHY?
Now that we know a little more about who is connecting with government offices, let's look at why they choose to engage on social media versus other sources.

  • Speed: 40% of registered voters prefer social media over traditional sources of political news simply because of the speed at which information becomes available.  Elected officials can post reactions to speeches, explanations of votes, etc. seconds after the event happens--far faster than traditional news sources can.
  • Reliability: 26% of voters believe politicians' various social media sites are more reliable for political news than traditional sources.
  • Personal Connection: Social media represents a unique opportunity to showcase elected officials' personalities and to share moments from their lives away from the office.  34% of voters say this ability to connect on a personal level is the top reason they prefer social media.

Election Day has come and gone and most races around the country have been decided.  With that challenge over, the newly elected and re-elected can get down to business.  And, picking the right CRM – IQ – is among the most important investment decisions offices make.   Nearly two-thirds of the U.S. Congress already trusts us to provide for their constituent service computing needs. 

Your expectations should be high. Your CRM should not only help you track constituent requests, it should help you communicate with your constituents via every medium including email and social media. It should also help you understand the demographics and sentiments of your electorate, track legislation, manage events, and ensure delivery of your messages. 

We’ll also help you build and enrich your lists, enhance your data with social media, reach out to constituents via town halls, design compelling websites, and produce beautiful franked mailings for effective communications. 

Contact us today.  We’re ready to help! 

Election Day is only a few short days away and mid-term campaigns are in full roar.  During this time of year, we understand that your staff is focused squarely on November 4th.  Whether you’ll be an incoming Freshman or joining the 114th Congress as a seasoned Member, our team is working day and night to ensure that your system is ready to go the day you’re sworn into office. 

When you partner with the IQ team, you give your staff access to industry-leading IT and communications tools.  Our CMS is the most trusted solution on Capitol Hill and our web design team has built award-winning, custom websites for Members on both sides of the aisle.  We offer comprehensive data files that give your office the most up to date contact and demographic information in your district.  

Equally as important as tools we offer is the service we provide.  Our team of IT consultants is the best in the business and they're based just steps from the Capitol.  With a single email or a phone call, your dedicated consultant can be on the way to your office to provide personal, on-site help in just minutes.  No other vendor can offer that level of personalized responsiveness.  

We're ready to work with you today to ensure that your office is covered from every angle, both before and after November 4th.