June 17, 2016
Millennials have taken the political world by storm, wielding serious electoral power for several election cycles already. In fact, Millennials in America now outnumber Baby Boomers 75.4 million to 74.9 million. With a voting share of 31%, Millennials’ voting power is roughly equal to that of Baby Boomers. However, Millennials have struggled to impact elections with the force that their voting share implies--studies show historically low voter turnout. As The Atlantic said in February, Millennials are sometimes considered to be “all throat but no vote”. The question is, how can political candidates engage with Millennials during their campaigns and further activate them on Election Day? Candidates should consider the following tips in order to capture Millennials’ attention and convert political support into votes.
Unlike other generations, 81% of Millennials answered “No” when asked if people can generally be trusted. Breaking through Millennials' natural skepticism can be a real challenge. Candidates should aim to be authentic and straight-forward to gain voters’ trust, loyalty and support.
Appeal To All Ethnicities And Races
According to the Pew Research Center, 43% of the Millennial generation is non-white, making them the most racially diverse generation in history. Researchers have also determined that the 2016 electorate will be the most diverse in history, making it more important for candidates to connect with voters of all different backgrounds.
Millennials are sometimes called “digital natives” due to the proliferation of technology since their births. Studies show that 90% of Millennials have at least one social media account, exemplifying that online participation has become the best way to reach, inform and interact with this generation of voters. More importantly, a personalized, active online presence will establish a connection with Millennials and can motivate them to go out and vote.
Target Your Topics And Issues
One in three older Millennials (ages 26 to 33) have obtained a four-year college degree or higher, putting Millennials on track for being the most educated generation in the country. However, 70% of Americans, spanning all generations, say that today’s young adults face more economic challenges than their elders. Financial and economic issues are just a few examples of the concerns Millennials will focus on when deciding whether to support or vote for a candidate.
More tips on engaging with Millennials and every demographic in your community, get in touch with us today.