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Over the last several years, we've all watched the role of social media progress from an interesting trend, to an useful tool, to a cornerstone of government communication strategy.  That's why we're so pleased to announce the all new IQ Social Media Center.  At no extra cost, IQ users can access this suite of fully integrated dashboards, charts and graphs that allow you to monitor and analyze all of your social media channels from one place.  All without leaving IQ.  The Social Media Center takes a "big data" approach to social listening and analytics, giving you real time access to key performance indicators on every social channel.  Track engagement trends, monitor audience growth, watch trending topics in your community and gain clear, actionable insight into every conversation.  Like every other IQ app, the Social Media Center is fully integrated with the rest of the system meaning you can save and import every social media interaction for response and further analysis with just one click.  

 

Social media is here to stay as a government communications channel.  Shouldn't your CRM take it seriously? Choose IQ and be empowered to make data driven decisions based on a complete view of your communications landscape.

Earlier this month, the FCC issued a ruling allowing federal government entities and legislators—and their service providers—to dial mobile phones without prior express consent for official business purposes, including driving registration to Telephone Town Halls.

On Tuesday 7/26, the CHA issued a statement confirming this ruling and advising that Members may now begin conduct, or employ a contractor to conduct automated calls to mobile devices.

Here’s what you need to know:

1.  Franking rules still apply.

Automated calls to mobile numbers are still subject to blackout dates and cannot exceed 500 in total quantity within 90 days of an election where the Member appears on the ballot.

2.  No more scrubbing mobile numbers.

When building call lists for upcoming telephone town halls, you are no longer required to scrub out mobile numbers.  If you choose to continue to scrub mobile numbers and call landlines only, our team will see to it that it happens.

3.  Nearly half of all American households are mobile-only.

That includes 67% of young people (18-29), 59% of low-income adults and 56% of Latinos.  This ruling puts those demographics groups back within reach when holding your telephone town halls.

4.  Mobile numbers are still off-limits to campaigns.

As before, government entities and legislators are prohibited from calling citizens on their mobile phones for campaign or ballot-related purposes without the citizen's prior express consent.

5.  Offer an opt-out option at the beginning of calls

When you start including mobile numbers in your call lists, set up a keypad prompt at the beginning of each call that allows constituents to opt out of future calls.

 

To read the full FCC ruling, click here.  Contact us today with any questions or to schedule your next Telephone Town Hall event.

Millennials have taken the political world by storm, wielding serious electoral power for several election cycles already.  In fact, Millennials in America now outnumber Baby Boomers 75.4 million to 74.9 million.  With a voting share of 31%, Millennials’ voting power is roughly equal to that of Baby Boomers. However, Millennials have struggled to impact elections with the force that their voting share implies--studies show historically low voter turnout.  As The Atlantic said in February, Millennials are sometimes considered to be “all throat but no vote”. The question is, how can political candidates engage with Millennials during their campaigns and further activate them on Election Day? Candidates should consider the following tips in order to capture Millennials’ attention and convert political support into votes.

Be Transparent

Unlike other generations, 81% of Millennials answered “No” when asked if people can generally be trusted.  Breaking through Millennials' natural skepticism can be a real challenge.  Candidates should aim to be authentic and straight-forward to gain voters’ trust, loyalty and support.

Appeal To All Ethnicities And Races

According to the Pew Research Center, 43% of the Millennial generation is non-white, making them the most racially diverse generation in history. Researchers have also determined that the 2016 electorate will be the most diverse in history, making it more important for candidates to connect with voters of all different backgrounds.

Connect Online

Millennials are sometimes called “digital natives” due to the proliferation of technology since their births. Studies show that 90% of Millennials have at least one social media account, exemplifying that online participation has become the best way to reach, inform and interact with this generation of voters. More importantly, a personalized, active online presence will establish a connection with Millennials and can motivate them to go out and vote.

Target Your Topics And Issues

One in three older Millennials (ages 26 to 33) have obtained a four-year college degree or higher, putting Millennials on track for being the most educated generation in the country. However, 70% of Americans, spanning all generations, say that today’s young adults face more economic challenges than their elders. Financial and economic issues are just a few examples of the concerns Millennials will focus on when deciding whether to support or vote for a candidate. 

 

More tips on engaging with Millennials and every demographic in your community, get in touch with us today.