October 18, 2017
Connecting over the phone is one of the most effective ways to engage a broad spectrum of constituents in meaningful dialogue. Recently, two of the prominent vendors supporting the U.S. House of Representatives, Leidos Digital Solutions and Broadnet, introduced Surveyor® – an innovative phone polling solution that integrates constituent poll data with Leidos’ IQ CRM software.
This state-of-the-art survey platform is propelling citizen engagement and transforming the way town halls are conducted. Surveyor provides elected officials cutting-edge insight into their constituents’ most pressing interests and concerns, while simultaneously scrubbing their phone data for bad numbers that drive up town hall costs.
House offices are seeing town hall participation up by nearly 20% and event costs down by as much as 10% after just one Surveyor deployment.
Using Surveyor, elected officials can create and send surveys to a broad constituent audience before spending funds on a telephone town hall event. This intuitive survey-building tool is configured to produce meaningful results with the ability to convert the data into charts and graphs for real-time, instant analysis. Best of all, the poll data can be readily imported into IQ for easy access when planning future events. Savvy communications directors are leveraging this information to target specific demographics and ensure that their Representatives are addressing the issues that most concern their constituents during each town hall.
Surveyor also flags phone numbers that trigger undeliverable calls, also known as operator intercepts. These numbers include disconnected, changed, unassigned, or Do-Not-Call numbers and represent sunk costs for offices at every event. By using Surveyor before conducting a town hall, communications staff are building final dial-out lists virtually free from these unreachable numbers. This saves taxpayer dollars by helping offices avoid paying for unnecessarily large dial out lists. The operator intercept data is also uploaded into IQ which reduces the amount of time staff spend scrubbing data and building town hall audiences.
Surveyor data can be used to measure trends in public opinion while dramatically reducing costs.
Even more importantly, Surveyor can also be employed to enrich elected officials’ understanding of voter sentiment and allow them to make decisions that truly represent their districts. Not only does this drive constituent satisfaction, but on a grander scale it inspires engaged citizens to exert more influence over public policy and empowers Representatives to be more responsive. More efficient spending also means that elected officials are able to host town halls more frequently and establish a robust ongoing dialogue with the people they serve.
Since it was introduced, Surveyor has been generating truly remarkable results. One Representative from North Carolina scheduled a Surveyor poll through Leidos before conducting a town hall event targeting nearly 100,000 constituents. The final operator intercept rate for the event was less than 5%, meaning the Representative was able to reach nearly 100% of their targeted constituents. The office was extremely pleased with their results from using Surveyor and will be employing the platform for subsequent town hall events.
A North Carolina Member office saw operator intecept levels below 5% after just a single Surveyor poll--saving potentially thousands of dollars in event costs.
Leidos offers Surveyor polling through its telephone town hall menu for a very low price. Put this low cost and highly effective strategy to work for your constituents. Contact your Leidos sales representative, IQ consultant, or firstname.lastname@example.org to schedule your Surveyor and town hall events today!