How IQ Texting Can Help You Engage with Your Citizens
As an elected official or government agency, your office spends a lot of time communicating with citizens. Whether you're providing updates on new legislation or communicating public service announcements, there are a lot of ways to get in touch with your citizens, such as enewsletters, virtual town halls, and social media. However, these modern technologies, like any technology, have their limitations. To receive emails and social media notifications, your audience members must have a computer, laptop, smart phone, or other device as well as an internet connection. And, while telephone town halls are an effective way to bridge this technology gap, as landline users can also call in, this type of outreach still requires citizens to take time out of their busy schedules to participate, which may not always be possible. So, what is the answer? How can government organizations reach people in a way that is fast, easy, and accessible but also effective? Well, the answer is simple: IQ Text Messaging.
Unlike other forms of mass outreach, which can get bogged down by long contact lists and stuck in spam filters, text messaging is direct and immediate, making it the perfect communication tool for urgent and timely matters. Not only that but open rates for text messages can be as high as 80-99%, whereas email open rates are typically around 28-33%. Therefore, text messaging is perfect for items that need a quick response.
Text messaging is quick and easy for both you – the sender–and your citizens – the receivers. Any message you send via text will be short and to the point – in fact, the shorter the better. Additionally, reading a text message requires very little action on the receiving end and is relatively non-disruptive compared to a phone call. According to a study by Deloitte, Americans check their phones about 52 times a day, making it very likely that people will see, open, and read your text message within minutes.
According to the Pew Research Center, 95% of Americans now own phones as of 2018, whereas only about 75% of Americans own another type of device such as a computer or tablet. Since texting can be received by any type of phone and not just smartphones, your texts will have the ability to reach a whole new population that may not be privy to your other forms of communication.
With the obvious advantages that text messaging can provide to a political office or government agency, we decided to bring texting directly into IQ. Through this capability, IQ users can now receive, store, and respond to all incoming text messages all within the same system. See how it works or contact us for a demo today!