The 2016 election cycle has been unlike any other one we've ever seen before in the United States. One of the many reasons is the heavy reliance on social media among candidates, sitting Members and constituents when engaging in political discussion.
In 2015, a renewed emphasis on originality has put an end to "cookie cutter" websites and has made quality, creative web design much more than a luxury, but a necessity. A functional, up-to-date website is a clear and obvious prerequisite for success on the Hill.
Unless you've been living in a very deep, very dark cave for the last few years, you're probably aware of the important role social media plays in today's political climate.