Most Recent Posts

Understanding Social Media Analytics

These are the key terms you need to know.

June 27, 2019

It's so easy to get caught up in posting on social media regularly, that we often forget the most important part of maintaining a social media presence: tracking analytics. Although it may sound daunting, monitoring your social media analytics is actually easier than ever thanks to the IQ Social Media Center. Instead of logging into each of your office's social media accounts individually to record and compare analytics, IQ pulls all of that data for you--all you need to know is how to interpret your analytics. So, here are a few terms that every social media manager should know.

How to Generate Newsletter Opt-Ins for Your Office

Secrets to growing and maintaining engaged email lists

June 19, 2019

Have you ever spent hours crafting the perfect email or postal mail campaign only to review the analytics and be disappointed by its performance? Have you ever wondered why your communications efforts aren’t yielding more results? It’s a common problem on Capitol Hill, in the private sector, and everywhere in between. Every leader knows that even the most brilliant communications strategy is only as good as its audience.
Leidos DSI is proud to offer digital advertising to our clients as another Franking-approved way to engage with constituents. Our waste-free digital advertising offering uses three hyper-accurate targeting methods for offices to promote upcoming events, announce legislative priorities, advertise constituent services, and communicate with less-engaged constituents via programmatic digital display and video ads. Considered a form of "direct mail for digital," our new digital marketing tools are a great way to supplement your office's printed mailings, but with clear and measurable results.