As the leading CRM in the pubic sector, IQ is an extremely flexible tool designed to fit the needs of a variety of government entities. On Capitol Hill, where we serve 65% of the U.S. Congress, IQ is widely known for its use as a correspondence management tool–storing, processing, and responding to countless of pieces of incoming mail from constituents daily. However, IQ also has a large footprint beyond Congress, currently being leveraged across the country in 50% of U.S. Governors' offices and more than 100 federal, state, and local government agencies. Serving this diverse clientele has allowed us to grow from a simple CRM to a comprehensive digital solution that can be customized to fit any organization's individual needs. Here are five examples of how IQ is meeting the needs of other offices or agencies and new ways it may be able to serve yours as well.

It's so easy to get caught up in posting on social media regularly, that we often forget the most important part of maintaining a social media presence: tracking analytics. Although it may sound daunting, monitoring your social media analytics is actually easier than ever thanks to the IQ Social Media Center. Instead of logging into each of your office's social media accounts individually to record and compare analytics, IQ pulls all of that data for you--all you need to know is how to interpret your analytics. So, here are a few terms that every social media manager should know.

Have you ever spent hours crafting the perfect email or postal mail campaign only to review the analytics and be disappointed by its performance? Have you ever wondered why your communications efforts aren’t yielding more results? It’s a common problem on Capitol Hill, in the private sector, and everywhere in between. Every leader knows that even the most brilliant communications strategy is only as good as its audience.

Media

Most Recent Posts

5 Things IQ Can Do Besides Mail (Part 1)

Here are 5 examples of the ways IQ is meeting the needs of government offices and agencies across the country.

July 24, 2019

Understanding Social Media Analytics

These are the key terms you need to know.

June 27, 2019

How to Generate Newsletter Opt-Ins for Your Office

Secrets to growing and maintaining engaged email lists

June 19, 2019